Bachelor of Science in Business Administration (BSBA)

+ Foundation Courses

BUS301 Business Fundamentals (3 credits)

This course introduces students to fundamental business concepts, the business environment, forms of business, management, marketing, and the principles of business finance.

FIN310 Finance Fundamentals (3 credits)

This course explores the concepts, techniques, and tools used for financial decision making, including capital structure planning, financing decisions, working capital management, and financial management for global corporations.

ACC300 Accounting I (3 credits)

This is the first of two courses that introduce students to the comprehensive components that constitute managerial and financial accounting. Students will examine and be able to prepare financial statements, budgets, and employ accounting data in making strategic and managerial business decisions.

BUS340 Business Information Systems (3 credits)

This course introduces students to the fundamentals of management information systems (MIS) and how people use information systems to solve business problems and satisfy business objectives. It explores personal, workgroup, and enterprise management information systems.

BUS350 Human Resource Management (3 credits)

There is no greater asset to a company than its employees. In this course, students evaluate how to maximize a firm’s potential through identifying and keeping an ideal workforce through the world of human resource management. Today’s human resource professionals are not focused solely on administrative tasks. Rather, they work in all levels of the organization and are aligned with the strategic goals of the firm. Topics include HR business ethics, social responsibility, legal considerations, staffing, human resource development, performance management and appraisal, compensation, employee and labor relations, and operating in a global environment.

MKT305 Marketing Fundamentals (3 credits)

This course will examine how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Students will explore how to create value and gain loyal customers.

+ Specialization Courses

ACC301 Accounting II (3 credits)

This course follows ACC300 Accounting I with topics in financial analysis, costing, and performance evaluation.
Prerequisite: ACC300.

BUS300 Business Research (3 credits)

This course provides students with comprehensive coverage of the research experience as it relates to business topics. Managerial decision-making is the underlying theme and topics are presented and organized in a manner that allows students to thoroughly explore business research functions. Students will complete an in-depth business research project as a part of this course.

BUS330 – Human Relations in Business (3 credits)

This course focuses on human relations issues and competencies relevant to today’s work environment, taking a two-pronged approach that improves interpersonal skills by first presenting basic concepts and then by facilitating skill development and self-assessment. It features skill-building exercises that prepare students for today’s business environment.

BUS345 Business Ethics (3 credits)

This course explores the theoretical background of ethics, ethical decision-making, relationships between businesses and stakeholders, ethical issues relating to the firm’s interaction with the natural environment, health care, and ethical issues related to information technology, strategic planning, and corporate culture. Students will consider the positive consequences of ethical behavior and the negative consequences of unethical behavior.

BUS370 Business Law (3 credits)

In this course, students will explore both the contracts and the regulatory material that is crucial for business law professions. Topics include business decisions, online commerce & internet law, business ethics, international law, non-internet-related legal issues, and landmark cases, which highlight the most important cases and statutes that have shaped the law in the United States.

BUS380 Leadership in Organizations (3 credits)

Effective leadership is the cornerstone of any business venture. Much research has gone into discovering how people lead effectively and many executives want to know how to turn this research toward their advantage. This course addresses both the theoretical and the practical side of leadership and provides practical advice for business leaders.

BUS395 Strategic Management (3 credits)

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. This course examines how firms formulate, implement, and evaluate strategies. Strategic management concepts and techniques are studied with a focus on driving business objectives in the current business environment and global economy.

BUS405 Fundamentals of Macroeconomics (3 credits)

This course provides an analytical approach to macroeconomics using the latest policy and data. Students are encouraged to think like economists through the application of concepts to today’s events, news, and research. Topics include macroeconomic trends, fluctuations, and policy. Students explore economic growth, finance, saving and investment, inflation, the exchange rate and the balance of payments, aggregate supply and aggregate demand, US inflation, unemployment, fiscal and monetary policy, and international trade policy.

BUS406 Fundamentals of Microeconomics (3 credits)

In this course, students analyze the latest concepts in microeconomic theory. Topics include how markets work, firms and markets, market failure and government, factor markets, inequality, and uncertainty. Students explore demand and supply; elasticity; efficiency and equity; government actions in markets; global markets, utility and demand, production output and costs, perfect competition, monopolistic competition, oligopoly, and economic inequality.

BUS410 Operations Management (3 credits)

This course provides students with a comprehensive framework for addressing operational process and supply chain issues to create value through operations management. Topics include competing with operations, project management, process strategy, process analysis, quality and performance, capacity planning, constraint management, lean systems, supply chain design and integration, inventory management, forecasting, operations planning and scheduling, and resource planning.

MKT420 Internet Marketing (3 credits)

The internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. This course explores the internet in the context of business issues that concern marketers. Topics will include website usability, search engine optimizations, and pay-per-click marketing. Social media and mobile marketing are also examined.
Prerequisite: MKT305.

BUS460 Global Business Foundations (3 credits)

This course illustrates how successful managers must function in a competitive world. It emphasizes skills development, emerging markets, and geographical literacy. Topics include: an overview of international business; global marketplaces and business centers; legal, technological, and political forces; the role of culture; ethics and social responsibility in international business; international trade and investment theory; international monetary system and the balance of payments; exchange and international financial markets; international cooperation among nations; international strategic management; strategies for analyzing and entering foreign markets; international organization design and control; leadership and employee behavior in international business; international marketing; international financial management; human resource management and labor relations.

+ Capstone Course

BUS499 Comprehensive Business Plan (6 credits)

Students taking this course will develop a comprehensive business plan for a real or fictitious business. Working from knowledge gained through completion of prior courses and with the guidance of the instructional faculty, students will develop and refine a plan that includes the major components: the executive summary section, the business section, the market analysis section, the financing section, and the management section.
Prerequisite: Completion of all Foundation & Specialization courses.