The Certificate Program presents a broad understanding of the latest marketing theories and techniques, and provides qualified students with credit-bearing courses that may be applied toward the Bachelor of Science in Business Administration (BSBA) degree program.

Courses cover the examination and application of consumer behavior, the fundamentals of marketing research, E-marketing – including blogs, social networking, online branding and search marketing, and branding and channel management – to build relationships and sustain competitive advantage.

The goals of the Certificate Program are to provide students with a strong foundation of the core concepts of marketing that can be immediately applied to a vast range of businesses and career-advancing opportunities.

Learning Outcomes
Upon successful completion of the Certificate Program, students will demonstrate the ability to:

• Apply knowledge of marketing research including determination of objectives, research design, sample selection, data quality, analysis, reporting and presentation.
• Demonstrate how knowledge of consumer behavior is used to build and refine the marketing strategy and process.
• Apply concepts of perception, attitude, culture and class, and motivation and segmentation to the planning development and implementation of marketing strategies.
• Demonstrate the ability to effectively apply online and offline E-marketing techniques and technology to add customer value, build relationships, and increase company profitability.
• Demonstrate an understanding of the use of branding and channel management to the design, development and maintenance of effective relationships in a global economy, with a focus on achieving sustainable competitive advantage.

Curriculum

MKT400 Consumer Behavior
This course explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Topics include introduction to the consumer research process, market segmentation, consumer motivation, personality and consumer behavior, consumer perception, consumer learning, consumer attitude formation and change, communication and consumer behavior, the family and its social class standing, influence of culture on consumer behavior, subcultures and consumer behavior, cross cultural and global consumer behavior, diffusion of innovations, consumer social responsibility, and green marketing.

MKT410 Marketing Research
This course provides students with the fundamentals of marketing research and provides them with extensive information on how to use it. Topics include: the Marketing Research Process, Characteristics of the Marketing Research Industry, Defining the Problem and Determining Research Objectives, Research Design, Secondary Data and Online Information Databases, Standardized Information Sources, Exploratory and Qualitative Research Techniques, Evaluating Survey Data Collection Methods, Measurement in Marketing Research, Developing Questions and Designing the Questionnaire, Determining How to Select the Sample, Determining the Size of a Sample, Dealing with Field work and Data Quality Issues, Descriptive Analysis, Performing Tests, Regression Analysis, and Research Reporting and Presentation.

MKT420 Internet Marketing
This course provides students with the fundamentals of marketing research and provides them with extensive information on how to use it. Topics include: the Marketing Research Process, Characteristics of the Marketing Research Industry, Defining the Problem and Determining Research Objectives, Research Design, Secondary Data and Online Information Databases, Standardized Information Sources, Exploratory and Qualitative Research Techniques, Evaluating Survey Data Collection Methods, Measurement in Marketing Research, Developing Questions and Designing the Questionnaire, Determining How to Select the Sample, Determining the Size of a Sample, Dealing with Field work and Data Quality Issues, Descriptive Analysis, Performing Tests, Regression Analysis, and Research Reporting and Presentation.

MKT430 Branding and Channel Management
This course explores the fundamentals of branding and market channel management. Branding topics include positioning brands and developing brand meaning, brands as corporate profit drivers, advertising, pricing, segmentation, and more. Channel management topics include the design, development, maintenance, and management of effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Back to Top

The Certificate Program presents a broad understanding of the latest concepts, tools and techniques, and provides qualified students with credit-bearing courses that may be applied toward the Bachelor of Science in Business Administration (BSBA) degree program.

Courses cover topics in eCommerce, data management, fulfillment and customer service, and internet marketing.

The goals of the Certificate in Marketing are to provide students with a strong foundation of the core concepts of ebusiness that can be immediately applied to a vast range of businesses and career-advancing opportunities.

Learning Outcomes
Students will demonstrate the ability to:

• Apply knowledge of technology change, business development, and social issues in the design of effective e-commerce infrastructure to support various business-to-business and business-to-consumer initiatives.
• Demonstrate how effective data management is accomplished through appropriate database design, administration and processing.
• Demonstrate how database processing is used to support business intelligence and strategy.
• Implement and sustain customer service, fulfillment, and business relationship strategies.
• Demonstrate the ability to effectively apply online and offline E-marketing techniques and technology to add customer value, build relationships, and increase company profitability.

Curriculum

BUS415 eCommerce
This course covers the three major driving forces behind e-commerce, technology change, business development, and social issues. Topics include: technology infrastructure for e-commerce, the Internet and www, building an e-commerce web site, security and payment, business concepts and social issues, online retailing and services, online content and media, social networks, auctions, portals, and B2B ecommerce.

BUS420 Data Management
This course introduces the essential concepts students need to create and use small databases. Topics include: database fundamentals, the relational mode, structured query language, database design, data modeling and the entity-relationship model, database management, database administration, database processing applications, and database processing for business intelligence.

BUS430 Fulfillment and Customer Service
This course presents the fundamentals of the customer service industry, current trends and the ability to interpret those trends, and the primary abilities and strategies which lead to the successful implementation of customer service. It pinpoints the skills needed to improve and sustain customer satisfaction and business relationships.

MKT420 Internet Marketing
This course provides students with the fundamentals of marketing research and provides them with extensive information on how to use it. Topics include: the Marketing Research Process, Characteristics of the Marketing Research Industry, Defining the Problem and Determining Research Objectives, Research Design, Secondary Data and Online Information Databases, Standardized Information Sources, Exploratory and Qualitative Research Techniques, Evaluating Survey Data Collection Methods, Measurement in Marketing Research, Developing Questions and Designing the Questionnaire, Determining How to Select the Sample, Determining the Size of a Sample, Dealing with Field work and Data Quality Issues, Descriptive Analysis, Performing Tests, Regression Analysis, and Research Reporting and Presentation.

Back to Top

The Certificate Program presents a broad understanding of the latest concepts, tools and techniques, and provides qualified students with credit-bearing courses that may be applied toward the Bachelor of Science in Business Administration (BSBA) degree program.

Courses cover topics in corporate financial theories, risk and return, international capital markets, finance in global markets, and management considerations for financial institutions.

The goals of the Certificate in Finance are to provide students with the concepts of finance from a variety of perspectives that can be immediately applied to a vast range of businesses and career-advancing opportunities.

Learning Outcomes
Students will demonstrate the ability to:

• Apply core principles of corporate finance to support various business initiatives.
• Demonstrate knowledge of international capital markets and the various theories and concepts surrounding investments and portfolio management.
• Demonstrate how business leaders of multinational enterprises recognize and capitalize on the unique characteristics of global markets.
• Implement business financial policies and strategies that leverage financial goals while controlling exposure.
• Demonstrate how managers of financial institutions manage risk and return including areas of asset security, off-balance-sheet banking and international banking.

Curriculum

FIN440 Corporate Finance
This course presents core principles of corporate finance within a unique organizational structure that builds from perfect to imperfect markets. This unifying perspective and an example-driven presentation develop students’ understanding by building from simple to complex and from concrete to theoretical. Topics include: Time Value of Money, uncertainty, risk and return, fluctuating interest rates, capital budgeting, comparables, financial theories (CAPM assumptions and M&M propositions), and capital structure.

FIN445 Investments and Portfolio Management
This course explores international capital markets using numerous examples to illustrate the applications of concepts and theories. Topics include: currency exchange rates, foreign exchange parity relations, foreign exchange determination and forecasting, international asset pricing, equity concepts and techniques, global bond investing, alternative investments, the case for international diversification; derivatives, currency risk management, global performance evaluation, and structuring the global investment process.

FIN450 International Finance
this course will illustrate how the leaders of tomorrow’s multinational enterprises will recognize and capitalize on the unique characteristics of global markets. Topics include: globalization and the multinational enterprise, financial goals & governance, the international monetary system, the balance of payments, current multinational financial challenges, the foreign exchange market, foreign currency derivatives, interest rate and cross currency swaps; foreign exchange rate determination & forecasting, transaction exposure, operating exposure, translation exposure, the global cost and availability of capital, international portfolio theory & investment, foreign direct investment theory & strategy, multinational capital budgeting, multinational tax management, working capital management and international trade finance.

FIN455 Financial Institution Management
This course focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by managers and the methods and markets through which these risks are managed are becoming increasingly similar, whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector's product activity is analyzed, a greater emphasis is placed on new areas of activities such as asset security, off-balance-sheet banking and international banking.

Back to Top

The Certificate Program presents a broad understanding of the latest concepts, tools and techniques, and provides qualified students with credit-bearing courses that may be applied toward the Bachelor of Science in Business Administration (BSBA) degree program.

Courses cover topics in accounting tools, Accounting information Systems (AIS), financial reporting, and all current AICPA content requirements in auditing and attestation.

The goals of the Certificate in Accounting are to provide students with intermediate and advanced accounting concepts, a well-balanced appreciation of the accounting profession, and an ability to perform financial reporting and analysis that can be immediately applied to a vast range of businesses and career-advancing opportunities.

Learning Outcomes
Students will demonstrate the ability to:

• Leverage everyday accounting programs like Excel, GLS, and other computerized accounting software.
• Think critically about accounting, as they will do preparing for the CPA exam.
• Demonstrate knowledge of the control and audit of accounting information systems, accounting information systems applications, and the systems development process.
• Demonstrate knowledge needed to take and pass the Certified Public Accountant's (CPA) Exam.
• Implement and analyze small business accounting systems and reporting procedures.

Curriculum

ACC 400 Intermediate Accounting
This course integrates FARS/Codification exercises, cases, and simulations into the lessons and introduces students to the codification project. It explores how to leverage everyday accounting programs like Excel, GLS, and other computerized accounting software giving students a strong background in the tools needed in the accounting profession.

ACC 405 Advanced Accounting
This course allows students to think critically about accounting, just as they will do preparing for the CPA exam. Students gain a well-balanced appreciation of the Accounting profession and explore financial reporting as a product of intense and considered debate that continues today and into the future.

ACC 425 Accounting Information Systems
This course presents an overview of the conceptual foundations of Accounting information Systems (AIS). It explores control and audit of accounting information systems, accounting information systems applications, and the systems development process. Topics include: transaction cycles and controls, systems life cycle, databases and data modeling, computer-based controls, fraud, and auditing.

ACC 440 Auditing and Attestation
Revised annually, this course is a comprehensive study for the Certified Public Accountant's (CPA) Exam and prepares students with detailed outlines, study guidelines and skill-building problems and solutions that help them to identify, focus on, and master the specific topics that need the most work. It contains all current AICPA content requirements in auditing and attestation.

Back to Top

The Certificate Program presents a broad understanding of the latest concepts, tools and techniques, and provides qualified students with credit-bearing courses that may be applied toward the Bachelor of Science in Business Administration (BSBA) degree program.

Courses cover topics in international trade and investment theories and policies, the development of the world economy, international business law, and the challenges of global marketing.

The goals of the Certificate in International Business are to provide students with a well-balanced knowledge and appreciation of the fundamentals of managing trade in a global economy, and an ability to formulate procedures and apply theory that can be immediately applied to a vast range of businesses and career-advancing opportunities.

Learning Outcomes
Students will demonstrate the ability to:

• Demonstrate how successful managers function in a competitive global economy.
• Provide an overview of international business including the technological, cultural, political, ethical, and financial forces that shape global business strategy.
• Articulate the issues and considerations of marketing and managing cross-border trade.
• Demonstrate knowledge of the structure and governance of the global economy, multinational enterprises, foreign investment, intellectual property, and the financial, tax and legal implications of cross-border trade.
• Appraise effective human resource management and labor relations strategies for international operations.

Curriculum

BUS 460 Global Business Foundations
This course illustrates how successful managers must function in a competitive world. It emphasizes skills development, emerging markets, and geographical literacy. Topics include: An Overview of International Business; Global Marketplaces and Business Centers; Legal, Technological, and Political Forces; The Role of Culture.; Ethics and Social Responsibility in International Business; International Trade and Investment Theory; International Monetary System and the Balance of Payments; Exchange and International Financial Markets; Formulation of National Trade Policies; International Cooperation among Nations; International Strategic Management; Strategies for Analyzing and Entering Foreign Markets; International Strategic Alliances; International Organization Design and Control; Leadership and Employee Behavior in International Business; International Marketing; International Operations Management; International Financial Management; Human Resource Management and Labor Relations.

BUS 465 Trade in International Business
This course introduces students to the fundamentals of trade in international operations and provides an informative focus on the future development of the world economy. Students will explore the underlying issues involved in developing and managing cross-border trade, the structure of the global economy, the dynamics governing world trade, the practice of export trade - the methods, procedures, conventions, documentation and laws. Finally, students will examine the prospects and likely future development of global trade.

BUS 470 Legal Operations in International Business
This course emphasizes practical application and theory of international business law. Students will explore the diversity and similarity of how firms are currently regulated and governed around the world. Topics include: structure of the legal environment for global business, international relations, multinational enterprises, dispute settlement across national borders, rules for global trade in goods and services, and legal issues involving foreign investment, intellectual property, money and banking, sales, transportation, financing, and taxation.

MKT 435 Marketing Concepts in International Business
This course illustrates the excitement, challenges, and controversies of global marketing. Case studies feature high-profile, real-world companies and products, allowing students to explore the latest research, master concepts, and understand the challenges associated with marketing in a global arena.

Back to Top

The Certificate Program presents a managerial, business-oriented approach to the management of projects including the latest concepts, tools and techniques, and provides qualified students with credit-bearing courses that may be applied toward the Bachelor of Science in Business Administration (BSBA) degree program.

Courses cover topics in project selection, leadership, scope management, project team building, conflict, and negotiation, risk management, cost estimation and budgeting, project scheduling, resource management, project evaluation and control, and project closeout and termination.

The goals of the Certificate in Project Management are to provide students with a well-balanced knowledge and appreciation of the fundamentals of managing various sized projects from selection through completion, and an ability to formulate procedures and apply theory that can be immediately applied to a vast range of businesses and career-advancing opportunities.

Learning Outcomes
Students will demonstrate the ability to:

• Demonstrate the overarching processes and procedures that ensure successful projects.
• Provide an overview of the considerations when selecting projects and managing portfolios.
• Establish realistic estimates for successful project completion.
• Manage project risk properly, efficiently, and effectively.
• Demonstrate the best practices for successful project communications and planning.
  

Curriculum

PM400 Fundamentals of Project Management
This course presents a managerial, business-oriented approach to the management of projects, reinforced with current examples of project management in action. Topics include: The Organizational Context: Strategy, Structure, and Culture; Project Selection and Portfolio Management; Leadership and the Project Manager; Scope Management; Project Team Building, Conflict, and Negotiation; Risk Management; Cost Estimation and Budgeting; Project Scheduling: Networks, Duration Estimation, and Critical Path; Project Scheduling: Lagging, Crashing, and Activity Networks; Critical Chain Project Scheduling; Resource Management; Project Evaluation and Control; Project Closeout and Termination.

PM410 Project Scheduling and Costing
This course explores how to establish realistic estimates for successful project completion. Based on PMI standards, this course illustrates how to control a project schedule and costs, and explains how to develop project plans and processes so that schedule and cost control are achievable goals. Additional material is provided relevant to those preparing to take the PMP certification exam.

PM420 Project Risk Management
This course introduces students to risk management theories and tools to manage project risk properly, efficiently, and effectively. The Active Threat and Opportunity Management (ATOM) methodology enables project managers to apply a simple, step-wise process for managing risk. It provides practical advice on how to manage risk properly, tips on how to get the most out of the risk management process, and guidance to help minimize threats, maximize opportunities, and achieve objectives.

PM430 Project Communication and Procurement
Using the Project Management Institute's Project Management Body of Knowledge (PMBOK) as a framework, this course provides all the tools, techniques, and best practices to successfully execute projects, keep your team and customers fully apprised, and deliver crucial information in a timely manner. With shorter production cycles and the demand for projects being faster, cheaper, and better, the need for project communications tools has increased. Written with the project manager, stakeholder, and project team in mind, this course provides the best practices, tips, tricks, and tools for successful project communications and planning.